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Jeffrey V. Peterson

Associate Partner

CalBRE# 01474521

Jeffrey V. Peterson Realtor

With significant experience in financial services and real estate, both domestically and overseas, Jeffrey Peterson is an exceptionally astute real estate executive with unparalleled knowledge in guiding his clientele through all facets of negotiation, purchase, development and disposition.  Over the course of his career, having various leadership positions and both managing and directing several firms, Jeffrey has been involved in beyond a billion dollars in real estate and development transactions.

Prior to his involvement in Los Angeles real estate, Jeffrey served as Chairman, President and CEO of a publicly traded NYSE homebuilder, the tenth largest and one of the most notable in the country, leading the business through a momentous restructuring and turnaround.  While on the Board of Directors of aforementioned company, Jeffrey became a licensed real estate broker and realtor and — with a unique and valuable perspective — personally began to purchase, develop and sell single family homes throughout Los Angeles’ westside communities.

After growing up in Brentwood and attending USC, Jeffrey received an MBA at Stanford, and went on to take up residence in a number of the world’s most coveted real estate locales, including New York, Australia, South Africa, France, and Holland.  However, Jeffrey was conclusively drawn homebound to pursue a career in the area that he knew best. Reputed for approaching new clients as dear friends, Jeffrey is proactively engaged in working with and advising individuals on real estate matters and beyond.  He has joined Pacific Union by virtue of its entrepreneurial atmosphere, professional standing, and basis in clear communication with each and every client. This is evidenced by the trust and respect among all associates and clientele.

Complementing his engagement in real estate and finance activities, Jeffrey has been an eminent participant in community philanthropy. This is exemplified by his being the former Chairman on the Board and Trustee of both the John Thomas Dye School and the American Heart Association-Los Angeles. Jeffrey has also served on the boards of the American Hospital of Paris, Pitzer College, Lowe Institute at Claremont McKenna College, ReREAD and California Special Olympics. Aside from his charitable involvement, Jeffrey leads an incredibly active lifestyle — both socially and recreationally. 

Our family was extremely fortunate and grateful having JeffreyPeterson represent us in the sale of our long-time family home. We initially listed the house with another broker. Our property had a unique feature to it that required a special marketing approach. However, this broker’s “cookie cutter” formula was for us to keep lowering the price until a buyer came forward. After nearly ten months on the market, and lowering the price some 15% below the initial asking price, our family came to realize this broker was not representing our best interests. We met with Jeffrey and he gave us a totally different approach. He took the time to thoroughly research all the issues with the property, took into consideration the prevailing market conditions and applied his vast real estate experience and expertise to the task. Importantly, he listened to the family’s interests, goals and sensitivities in selling the home. After that, Jeffrey then proposed several options for us to consider that would help the family maximize the property’s value. In only four months of working with Jeffrey, we were able to close escrow on the property for nearly 30% higher than our previous broker recommended we sell it for… and even 10% more than our initial asking price. Needless to say, our family was thrilled with the knowledgeable,detailed and highly personal approach we received from Jeffrey. Our family was, indeed, a beneficiary of Jeff’s excellent real estate experience and professionalism. We whole heartily recommend Jeffrey Peterson to be your real estate advocate, as well.

— Donald Hance, trustee, Hance Family Trust

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