The Value of Your Time
by Nick Segal on December 21, 2009In this modern era of attention-deficit and time-constrained urgency, it is more important than ever to value a client’s (or potential client’s) time. It shows respect. It indicates to the client that their chosen professional is productive and savvy. Today’s…
What Realtors Actually Do
by Nick Segal on December 17, 2009It’s amusing to see how real estate professionals are portrayed on movies and television. Most often, we are portrayed “hosting open houses” (see Annette Bening‘s oscar-nominated character in American Beauty, or the laugh-out-loud Courtney Cox character in Cougartown). In real…
The 3 Big Home Questions
by Nick Segal on November 13, 2009One of the most appealing aspects of Web 2.0 (the latest online technology platforms and design) is the return to simplicity. The focus now is on giving people what they want. It’s that simple. What 3 things do homebuyers and…
Pre-Approval Can Be Essential
by Nick Segal on October 21, 2009Unless you are an all-cash buyer, being pre-approved for a loan is a critical component in your home-buying process. Loan pre-approval gives you a clear sense of just how much home you can afford. This prevents your “want list” from…
Your Personal Prosperity Plan: Home Ownership
by Nick Segal on October 20, 2009In the word of local economies and housing markets, there is usually a minimum threshold of what is costs to move into a single family home, and markets become particularly interesting when the price to rent is almost the same…
The Risks of Creativity
by Nick Segal on October 13, 2009When you’re the one calling the shots, there is tremendous freedom to be creative and daring. I think that is one of the ultimate drivers that compel entrepreneurs to forge their own way into new businesses. There is also the…
A Girl, A Lost Dog, and a Buyer for Your Home
by Nick Segal on October 12, 2009I like this heartfelt new commercial from AT&T that, in the most touching of ways, speaks to the power of the new medium of social media. And, in a roundabout way, it also speaks to what social media can do…
Growing into Social Media
by Nick Segal on October 7, 2009Yesterday I was struck with the magnitude (and humor) of our task: we are engaging and educating those within our company who are willing, to become experts in communicating via social media. It is the next logical step. Since our…
3 Main Factors that Sell Your Home
by Nick Segal on October 1, 2009When you’re looking to sell your home, the LA Times made recommendations on what you must do to find the best agent to represent you. Those were: “Interview 3 agents,” “Ask them how many properties they have sold in your immediate neighborhood,” and “Ask for referrals.”
The Bizarre Bazaar: Searching for Distinction
by Nick Segal on September 28, 2009On a recent trip to Jerusalem, touring through the “Old City” and on the way to the Western Wall, I was amazed at how many little stores were selling the same crap to we tourists passing by. Cramped store after…
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